Concepedia

Subodh Bhat

SB

14

Publications

2.3K

Citations

13

H-Index

1994

Active since

Affiliations

San Francisco State University(Current)

University of Georgia

City University of New York

Subodh Bhat is an author at San Francisco State University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchConsumer BehaviorCustomer SatisfactionBrand EquityBrand AwarenessBrandingEconomics

Publications per year

1994–2014

14

Publications

14

Symbolic and functional positioning of brands

Subodh Bhat, Srinivas K. Reddy · Journal of Consumer Marketing · 1998 · 640 citations

Brand Strategy, Consumer Research, Brand Loyalty +19

Opportunity Recognition: An Exploratory Investigation of a Component of the Entrepreneurial Process in the Context of the Health Care Industry

Richard L. McCline, Subodh Bhat, Pam Baj · Entrepreneurship Theory and Practice · 2000 · 352 citations

Rich Conceptualization, Entrepreneurship Process, Entrepreneurial Motivation +19

To Extend or Not to Extend: Success Determinants of Line Extensions

Srinivas K. Reddy, Susan L. Holak, Subodh Bhat · Journal of Marketing Research · 1994 · 316 citations · Full text

Predicting new venture survival

WilliamB Gartner, JenniferA Starr, Subodh Bhat · Journal of Business Venturing · 1999 · 222 citations

New Venture Survival, Startup Ecosystem, Predictive Analytics +7

Consumer perceptions of product creativity, coolness, value and attitude

Subin Im, Subodh Bhat, Yikuan Lee · Journal of Business Research · 2014 · 188 citations

Customer Satisfaction, Product Experience, Management +7

Rows per page

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