Susan L. Holak

Feelings, Fantasies, and Memories

Susan L. Holak, William J. Havlena · Journal of Business Research · 1998 · 395 citations

Social Sciences, Behavioral Sciences, Psychology +10

To Extend or Not to Extend: Success Determinants of Line Extensions

Srinivas K. Reddy, Susan L. Holak, Subodh Bhat · Journal of Marketing Research · 1994 · 316 citations

Business, Marketing, Marketing Management +16

Nostalgia: an Exploratory Study of Themes and Emotions in the Nostalgic Experience

Susan L. Holak, William J. Havlena · ACR North American Advances · 1992 · 216 citations

Social Sciences, Psychology, Social Psychology +6

To Extend or Not to Extend: Success Determinants of Line Extensions

Srinivas K. Reddy, Susan L. Holak, Subodh Bhat · Journal of Marketing Research · 1994 · 169 citations

Business, Marketing, Marketing Management +16

Purchase Intentions and the Dimensions of Innovation: An Exploratory Model

Susan L. Holak, Donald R. Lehmann · Journal of Product Innovation Management · 1990 · 136 citations

Management, Innovation Management, Marketing +16