Concepedia

William J. Havlena

WJ

Statistics

Publications

17

Citations

2.3K

H-Index

15

Active since

1985

Affiliations

Southern Methodist University(Current)

College of Staten Island

Dynamic Systems (United States)

Columbia University

City University of New York

William J. Havlena is an author at Southern Methodist University specializing in marketing, social sciences, and psychology.

Publications per year

1985–2007

17

Publications

17

The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior

William J. Havlena, Morris B. Holbrook · Journal of Consumer Research · 1986 · 773 citations

Social Sciences, Marketing, Psychology +10

Feelings, Fantasies, and Memories

Susan L. Holak, William J. Havlena · Journal of Business Research · 1998 · 395 citations

Social Sciences, Behavioral Sciences, Psychology +10

Nostalgia: an Exploratory Study of Themes and Emotions in the Nostalgic Experience

Susan L. Holak, William J. Havlena · ACR North American Advances · 1992 · 216 citations

Social Sciences, Psychology, Social Psychology +6

On the Measurement of Perceived Consumer Risk

William J. Havlena, Wayne S. DeSarbo · Decision Sciences · 1991 · 168 citations · Full text

Business, Marketing, Marketing Management +17

Finding the “Missing Link”: Advertising’s Impact on Word of Mouth, Web Searches, and Site Visits

Jeffrey D. Graham, William J. Havlena · Journal of Advertising Research · 2007 · 145 citations

Business, Marketing, Marketing Management +16

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