Concepedia

Yikuan Lee

YL

8

Publications

1.5K

Citations

8

H-Index

2003

Active since

Affiliations

San Francisco State University(Current)

Michigan State University

Yikuan Lee is an author at San Francisco State University specializing in management, business, and marketing.

Top concepts

Publications per year

2003–2017

8

Publications

8

Enhancing alliance performance: The effects of contractual-based versus relational-based governance

Yikuan Lee, S. Tamer Çavuşgil · Journal of Business Research · 2006 · 381 citations

, , +7

The Impact of Communication Strategy on Launching New Products: The Moderating Role of Product Innovativeness

Yikuan Lee, Gina Colarelli O’Connor · Journal of Product Innovation Management · 2003 · 338 citations

, , +25

R&D intensity and commercialization orientation effects on financial performance

Bou‐Wen Lin, Yikuan Lee, Shih–Chang Hung · Journal of Business Research · 2006 · 278 citations

, , +1

Consumer perceptions of product creativity, coolness, value and attitude

Subin Im, Subodh Bhat, Yikuan Lee · Journal of Business Research · 2014 · 188 citations

, , +7

New Product Launch Strategy for Network Effects Products

Yikuan Lee, Gina Colarelli O’Connor · Journal of the Academy of Marketing Science · 2003 · 184 citations

, , +9

Rows per page

1–5 of 8