Concepedia

Claudia M. Bridges

CM

Statistics

Publications

4

Citations

544

H-Index

4

Active since

2005

Affiliations

California State University, Sacramento(Current)

Claudia M. Bridges is an author at California State University, Sacramento specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessEducationMarketing StrategyBrandingSustainabilityGreen MarketingHuman ResourcesBrand Management

Publications per year

2005–2010

4

Publications

4

Going Beyond Green: The “Why and How” of Integrating Sustainability Into the Marketing Curriculum

Claudia M. Bridges, Wendy Bryce Wilhelm · Journal of Marketing Education · 2008 · 244 citations

Green Marketing, Sustainable Development, Sustainable Marketing Practices +23

A Contingency Approach to Adaptive Selling Behavior and Sales Performance: Selling Situations and Salesperson Characteristics

Ralph W. Giacobbe, Donald W. Jackson, Lawrence A. Crosby et al. · Journal of Personal Selling and Sales Management · 2006 · 186 citations

Introducing Professional and Career Development Skills in the Marketing Curriculum

Craig A. Kelley, Claudia M. Bridges · Journal of Marketing Education · 2005 · 104 citations

Marketing Curriculum, Marketing Graduates, Career Development Skills +10

A Comparison and Expansion of the Bases Used for Evaluating Salespeople's Performance

Donald W. Jackson, John L. Schlacter, Claudia M. Bridges et al. · The Journal of Marketing Theory and Practice · 2010 · 10 citations

Customer Satisfaction, Job Performance, Consumer Research +16

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