Claudia M. Bridges

Statistics

Publications

Citations

552

H-Index

Active since

2005

Affiliations

California State University, Sacramento(Current)

Claudia M. Bridges is an author at California State University, Sacramento specializing in marketing management, marketing, and relationship marketing.

Publications per year

2005–2010

Publications

Going Beyond Green: The “Why and How” of Integrating Sustainability Into the Marketing Curriculum

Claudia M. Bridges, Wendy Bryce Wilhelm · Journal of Marketing Education · 2008 · 247 citations

Business, Marketing, Marketing Management +14

A Contingency Approach to Adaptive Selling Behavior and Sales Performance: Selling Situations and Salesperson Characteristics

Ralph W. Giacobbe, Donald W. Jackson, Lawrence A. Crosby et al. · Journal of Personal Selling and Sales Management · 2006 · 187 citations

Management, Marketing, Marketing Management +9

Introducing Professional and Career Development Skills in the Marketing Curriculum

Craig A. Kelley, Claudia M. Bridges · Journal of Marketing Education · 2005 · 108 citations

Education, Marketing, Marketing Management +10

A Comparison and Expansion of the Bases Used for Evaluating Salespeople's Performance

Donald W. Jackson, John L. Schlacter, Claudia M. Bridges et al. · The Journal of Marketing Theory and Practice · 2010 · 10 citations

Management, Marketing, Marketing Management +9

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