Concepedia

Wendy Bryce Wilhelm

WB

Statistics

Publications

6

Citations

426

H-Index

6

Active since

2004

Affiliations

Western Washington University(Current)

Wendy Bryce Wilhelm is an author at Western Washington University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingSustainabilityConsumer BehaviorConsumer ResearchSustainable MarketingSustainable DevelopmentEducationTechnology

Publications per year

2004–2020

6

Publications

6

Going Beyond Green: The “Why and How” of Integrating Sustainability Into the Marketing Curriculum

Claudia M. Bridges, Wendy Bryce Wilhelm · Journal of Marketing Education · 2008 · 244 citations

Green Marketing, Sustainable Development, Sustainable Marketing Practices +23

The Relative Influence of Published Teaching Evaluations and Other Instructor Attributes on Course Choice

Wendy Bryce Wilhelm · Journal of Marketing Education · 2004 · 63 citations

Behavioral Decision Making, Education, Individual Decision Making +22

The Financial Rationality of Consumer Loan Choices: Revealed Preferences Concerning Interest Rates, Down Payments, Contract Length, and Rebates

Nicholas X. Wonder, Wendy Bryce Wilhelm, DAVID FEWINGS · Journal of Consumer Affairs · 2008 · 41 citations

Consumer Economics, Consumer Uncertainty, Behavioral Decision Making +28

Encouraging Sustainable Consumption through Product Lifetime Extension: The Case of Mobile Phones

Wendy Bryce Wilhelm · 2012 · 33 citations

Customer Satisfaction, Sustainable Consumption, Engineering +24

Mobile Phone Consumption Behavior and the Need for Sustainability Innovations

Wendy Bryce Wilhelm, Alice Yankov, Patrick Magee · Journal of Strategic Innovation and Sustainability · 2011 · 30 citations

Sustainable Consumption, Green Marketing, Digital Marketing +22

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