Concepedia
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Publications
1
Citations
30
H-Index
Active since
2011
Alice Yankov is an author specializing in mobile computing, consumer decision making, and consumer research.
Top concepts
BusinessMarketingManagementTechnologySustainabilityGreen MarketingMobile ComputingMobile MarketingConsumer BehaviorConsumer Research
Publications per year
2011–2011
Mobile Phone Consumption Behavior and the Need for Sustainability Innovations
Wendy Bryce Wilhelm, Alice Yankov, Patrick Magee · Journal of Strategic Innovation and Sustainability · 2011 · 30 citations
Sustainable Consumption, Green Marketing, Digital Marketing +22
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