Ralph W. Giacobbe

A Contingency Approach to Adaptive Selling Behavior and Sales Performance: Selling Situations and Salesperson Characteristics

Ralph W. Giacobbe, Donald W. Jackson, Lawrence A. Crosby et al. · Journal of Personal Selling and Sales Management · 2006 · 187 citations

Management, Marketing, Marketing Management +9

Market Segmentation and Competitive Analysis for Supermarket Retailing

Madhav N. Segal, Ralph W. Giacobbe · International Journal of Retail & Distribution Management · 1994 · 40 citations

Business, Marketing Management, Strategic Management +17

A Comparative Analysis of Ethical Perceptions in Marketing Research: U.S.A. vs. Canada

Ralph W. Giacobbe, Madhav N. Segal · Journal of Business Ethics · 2000 · 23 citations

Business, Marketing, Marketing Management +9

Rethinking Marketing Research Education: A Conceptual, Analytical, and Empirical Investigation

Ralph W. Giacobbe, Madhav N. Segal · Journal of Marketing Education · 1994 · 23 citations

Business, Marketing, Marketing Management +8

Examining the Use of Team Selling by Manufacturers’ Representatives

Donald W. Jackson, Scott Widmier, Ralph W. Giacobbe et al. · Industrial Marketing Management · 1999 · 21 citations

Management, Organization Studies, Organizational Behavior +8