Madhav N. Segal

Marketing to the Hispanic Community

Madhav N. Segal, Lionel Sosa · California Management Review · 1983 · 72 citations

Ethnicity, Social Marketing, Consumer Research +16

Reliability of Conjoint Analysis: Contrasting Data Collection Procedures

Madhav N. Segal · Journal of Marketing Research · 1982 · 52 citations

Engineering, Prior Knowledge Incorporation, Quality Metric +18

Implications of single vs. multiple buying sources

Madhav N. Segal · Industrial Marketing Management · 1989 · 40 citations

Two-sided Market, Business, Economic Analysis +3

Market Segmentation and Competitive Analysis for Supermarket Retailing

Madhav N. Segal, Ralph W. Giacobbe · International Journal of Retail & Distribution Management · 1994 · 39 citations

Economics, Market Segmentation Research, Supermarket Retailing +12

A Comparative Analysis of Ethical Perceptions in Marketing Research: U.S.A. vs. Canada

Ralph W. Giacobbe, Madhav N. Segal · Journal of Business Ethics · 2000 · 23 citations