Concepedia
Statistics
Publications
10
Citations
1.2K
H-Index
Active since
2006
Affiliations
Southern Illinois University Carbondale(Current)
University of Mississippi
University of North Alabama
Michigan State University
Mavis Adjei is an author at Southern Illinois University Carbondale specializing in marketing, business, and marketing management.
Publications per year
2006–2022
The influence of C2C communications in online brand communities on customer purchase behavior
Mavis Adjei, Stephanie Noble, Charles H. Noble · Journal of the Academy of Marketing Science · 2009 · 558 citations
Business, Marketing, Marketing Management +16
Drivers of local merchant loyalty: Understanding the influence of gender and shopping motives
Stephanie Noble, David A. Griffith, Mavis Adjei · Journal of Retailing · 2006 · 310 citations
Business, Marketing, Marketing Management +14
Relationship marketing in A B2C context: The moderating role of personality traits
Mavis Adjei, Melissa Clark · Journal of Retailing and Consumer Services · 2009 · 107 citations
Business, Marketing, Marketing Management +11
When Do Relationships Pay Off for Small Retailers? Exploring Targets and Contexts to Understand the Value of Relationship Marketing☆
Mavis Adjei, David A. Griffith, Stephanie Noble · Journal of Retailing · 2009 · 79 citations
Business, Marketing, Retail Management +16
Let them talk! Managing primary and extended online brand communities for success
Charles H. Noble, Stephanie Noble, Mavis Adjei · Business Horizons · 2012 · 50 citations
Business, Marketing, Marketing Management +12
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