Concepedia
Statistics
Publications
10
Citations
618
H-Index
Active since
2009
Affiliations
University of North Alabama(Current)
Coastal Carolina University
Conway School of Landscape Design
Southern Illinois University Carbondale
Florida State University
Melissa Clark is an author at University of North Alabama specializing in management, marketing, and customer satisfaction.
Top concepts
ManagementMarketingConsumer ResearchCustomer SatisfactionInteractive MarketingSocial MediaRelationship MarketingArtsBusinessCommunication
Publications per year
2009–2021
Relationship quality in higher education marketing: the role of social media engagement
Melissa Clark, Monica B. Fine, Cara-Lynn Scheuer · Journal of Marketing for HIGHER EDUCATION · 2016 · 165 citations
Digital Marketing, Consumer Research, Education +24
The Influence of Social Media Investment on Relational Outcomes: A Relationship Marketing Perspective
Melissa Clark, Joanna Phillips Melancon · International Journal of Marketing Studies · 2013 · 124 citations · Full text
Customer Satisfaction, Digital Marketing, Social Marketing +23
Relationship marketing in A B2C context: The moderating role of personality traits
Mavis Adjei, Melissa Clark · Journal of Retailing and Consumer Services · 2009 · 107 citations
Customer Satisfaction, Relationship Marketing, Management +5
Brand community integration and satisfaction with social media sites: a comparative study
Melissa Clark, Hulda G. Black, Kimberly M. Judson · Journal of Research in Interactive Marketing · 2017 · 66 citations
Customer Satisfaction, Consumer Research, Communication +18
Green meets social media: young travelers’ perceptions of hotel environmental sustainability
Melissa Clark, Bomi Kang, Jennifer R. Calhoun · Journal of Hospitality and Tourism Insights · 2021 · 47 citations
Tourism Management, Green Marketing, Digital Marketing +20
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