Concepedia

Joanna Phillips Melancon

JP

Statistics

Publications

11

Citations

809

H-Index

11

Active since

2010

Affiliations

Western Kentucky University(Current)

California State University, San Marcos

University of Mississippi

Joanna Phillips Melancon is an author at Western Kentucky University specializing in marketing, social sciences, and marketing management.

Publications per year

2010–2024

11

Publications

11

Managing rewards to enhance relational worth

Joanna Phillips Melancon, Stephanie Noble, Charles H. Noble · Journal of the Academy of Marketing Science · 2010 · 186 citations

Management, Organizational Behavior, Performance Management +11

Gender and live-streaming: source credibility and motivation

Patricia R. Todd, Joanna Phillips Melancon · Journal of Research in Interactive Marketing · 2017 · 158 citations

Social Sciences, Communication, Marketing +14

Fan identification, <i>Schadenfreude</i> toward hated rivals, and the mediating effects of Importance of Winning Index (IWIN)

Vassilis Dalakas, Joanna Phillips Melancon · Journal of Services Marketing · 2012 · 132 citations · Full text

Social Sciences, Psychology, Social Psychology +9

The Influence of Social Media Investment on Relational Outcomes: A Relationship Marketing Perspective

Melissa Clark, Joanna Phillips Melancon · International Journal of Marketing Studies · 2013 · 125 citations · Full text

Business, Marketing, Marketing Management +17

Consumer social voice in the age of social media: Segmentation profiles and relationship marketing strategies

Joanna Phillips Melancon, Vassilis Dalakas · Business Horizons · 2017 · 57 citations

Business, Marketing, Marketing Management +17

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