Vassilis Dalakas

Fan identification, <i>Schadenfreude</i> toward hated rivals, and the mediating effects of Importance of Winning Index (IWIN)

Vassilis Dalakas, Joanna Phillips Melancon · Journal of Services Marketing · 2012 · 129 citations · Full text

High Fan Identification, Social Criticism, Behavioral Decision Making +23

The Balance Theory Domino: How Sponsorships May Elicit Negative Consumer Attitudes

Vassilis Dalakas, Aron M. Levin · ACR North American Advances · 2005 · 104 citations

Customer Satisfaction, Consumer Study, Consumer Research +24

He said, she said … they said: parents' and children's assessment of children's influence on family consumption decisions

Aviv Shoham, Vassilis Dalakas · Journal of Consumer Marketing · 2005 · 97 citations

Family Involvement, Family Consumption Decisions, Social Sciences +19

Family consumer decision making in Israel: the role of teens and parents

Aviv Shoham, Vassilis Dalakas · Journal of Consumer Marketing · 2003 · 85 citations

Israeli Teens, Consumer Economics, Consumer Study +18

Rivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages

Colleen Bee, Vassilis Dalakas · Journal of Marketing Communications · 2013 · 70 citations

Consumer Research, Social Marketing, Social Influence +24