Colleen Bee - Concepedia

Author

Colleen Bee

Oregon State University ORCID

Also Known As

C. Bee, Colleen Bee, Colleen C. Bee

Publications

673

Citations

H-Index

Concepts

All Affiliations

Oregon State University University of Oregon

About

Colleen Bee is an author at Oregon State University specializing in management, consumer research, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	10	10	439
2	Social Sciences	7	7	375
3	Arts	2	2	57
4	Business	2	2	74
5	Health Sciences	1	1	42

Colleen Bee

Publications

633

Citations

H-Index

Page 1

	Year	Citations
Relationship Marketing in Sports: A Functional Approach Colleen Bee, Lynn R. Kahle Sport Marketing Quarterly	2006	126
Exploring the relationship between involvement, fan attraction, psychological commitment and behavioural loyalty in a sports spectator context Colleen Bee, Mark E. Havitz International Journal of Sports Marketing and Sponsorship Customer SatisfactionSocial PsychologyConsumer ResearchSports SponsorshipSocial Influence	2010	107
Rivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages Colleen Bee, Vassilis Dalakas Journal of Marketing Communications Consumer ResearchSocial MarketingSocial InfluenceFan IdentificationCommunication	2013	70
Consumer uncertainty: The influence of anticipatory emotions on ambivalence, attitudes, and intentions Colleen Bee, Robert Madrigal Journal of Consumer Behaviour Consumer UncertaintyBehavioral Decision MakingConsumer StudyMixed EmotionsConsumer Research	2013	69
The role of cognitive appraisal and emotions of family members in the family business system Colleen Bee, Donald O. Neubaum Journal of Family Business Strategy Family SystemsFamily ManagementFamily Business StudiesFamily MembersFamily Business System	2014	63
From passion to obsession: Development and validation of a scale to measure compulsive sport consumption K. Damon Aiken, Colleen Bee, Nefertiti Walker Journal of Business Research Sport ParticipationBehavioral SciencesPhysical ActivityBehavioral AddictionAddiction	2018	42
It's Not Whether You Win or Lose; It's How The Game is Played Colleen Bee, Robert Madrigal Journal of Advertising Affective DesignCombinatorial GameGame TheoryFear AppealsTargeted Advertising	2012	31
Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising Ulrich R. Orth, Keven Malkewitz, Colleen Bee Journal of Current Issues & Research in Advertising Consumer StudyMixed EmotionsConsumer ResearchSocial SciencesPsychology	2010	30
The Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Relief Robert Madrigal, Colleen Bee, Johnny Chen, Media Psychology Mediating RoleBehavioral Decision MakingAffective DesignAffective VariableSocial Psychology	2011	26
Suspense As an Experience of Mixed Emotions: Feelings of Hope and Fear While Watching Suspenseful Commercials Robert Madrigal, Colleen Bee ACR North American Advances Affective VariableMixed EmotionsAffective NeuroscienceFear AppealsEmpathy	2005	26

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