Concepedia

Colleen Bee

CB

13

Publications

633

Citations

11

H-Index

2005

Active since

Affiliations

Oregon State University(Current)

University of Oregon

Colleen Bee is an author at Oregon State University specializing in management, consumer research, and marketing.

Top concepts

ManagementMarketingConsumer ResearchEmotionSocial SciencesPsychologyAdvertisingBehavioral ScienceConsumer BehaviorMotivation

Publications per year

2005–2019

13

Publications

13

Relationship Marketing in Sports: A Functional Approach

Colleen Bee, Lynn R. Kahle · Sport Marketing Quarterly · 2006 · 126 citations

Exploring the relationship between involvement, fan attraction, psychological commitment and behavioural loyalty in a sports spectator context

Colleen Bee, Mark E. Havitz · International Journal of Sports Marketing and Sponsorship · 2010 · 107 citations

Customer Satisfaction, Social Psychology, Consumer Research +24

Rivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages

Colleen Bee, Vassilis Dalakas · Journal of Marketing Communications · 2013 · 70 citations

Consumer Research, Social Marketing, Social Influence +24

Consumer uncertainty: The influence of anticipatory emotions on ambivalence, attitudes, and intentions

Colleen Bee, Robert Madrigal · Journal of Consumer Behaviour · 2013 · 69 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +21

The role of cognitive appraisal and emotions of family members in the family business system

Colleen Bee, Donald O. Neubaum · Journal of Family Business Strategy · 2014 · 63 citations

Family Systems, Family Management, Family Business Studies +13

Rows per page

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