Aron M. Levin

Consumer evaluation of multi-product bundles: An information integration analysis

Gary J. Gaeth, Irwin P. Levin, Goutam Chakraborty et al. · Marketing Letters · 1991 · 240 citations

Business, Marketing, Marketing Management +14

Product Category Dependent Consumer Preferences for Online and Offline Shopping Features and Their Influence on Multi-Channel Retail Alliances.

Aron M. Levin, Irwin Levin, Conor Heath · Journal of electronic commerce research · 2003 · 141 citations

Business, Marketing, Marketing Management +17

Modeling the Role of Brand Alliances in the Assimilation of Product Evaluations

Irwin P. Levin, Aron M. Levin · Journal of Consumer Psychology · 2000 · 132 citations

Business, Marketing, Marketing Management +10

A MULTI-ATTRIBUTE ANALYSIS OF PREFERENCES FOR ONLINE AND OFFLINE SHOPPING: DIFFERENCES ACROSS PRODUCTS, CONSUMERS, AND SHOPPING STAGES

Aron M. Levin, Irwin P. Levin, Joshua A. Weller · Journal of electronic commerce research · 2005 · 123 citations

Business, Marketing, Marketing Management +17

The Impact of Sports Sponsorship on Consumers' Brand Attitudes and Recall: The Case of NASCAR Fans

Aron M. Levin, Chris Joiner, Gary C. Cameron · Journal of Current Issues & Research in Advertising · 2001 · 116 citations

Business, Marketing, Marketing Management +14