Concepedia

Conor Heath

CH

Statistics

Publications

5

Citations

791

H-Index

5

Active since

1997

Affiliations

University of Iowa(Current)

Conor Heath is an author at University of Iowa specializing in business, marketing management, and marketing.

ORCID

Publications per year

1997–2023

5

Publications

5

Psychological Factors and Stock Option Exercise

Conor Heath, Steven J. Huddart, Mark Lang · The Quarterly Journal of Economics · 1999 · 560 citations

, , +9

Product Category Dependent Consumer Preferences for Online and Offline Shopping Features and Their Influence on Multi-Channel Retail Alliances.

Aron M. Levin, Irwin Levin, Conor Heath · Journal of electronic commerce research · 2003 · 141 citations

, , +17

Movie Stars and Authors As Brand Names: Measuring Brand Equity in Experiential Products

Aron M. Levin, Irwin P. Levin, Conor Heath · ACR North American Advances · 1997 · 39 citations

, , +17

Gambling, cryptocurrency, and financial trading app marketing in English Premier League football: A frequency analysis of in-game logos

Jamie Torrance, Conor Heath, Maira Andrade et al. · Journal of Behavioral Addictions · 2023 · 37 citations · Full text

, , +8

RNMKRS PITCHPERFECTOR: ARTIFICIAL INTELLIGENCE TO BOOSTER STUDENTS’ SELF-EFFICACY IN DELIVERING ELEVATOR PITCH

José Luis Saavedra Torres, Conor Heath · Marketing Education Review · 2023 · 14 citations

, , +15

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