Managing rewards to enhance relational worth

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Customer Satisfaction, Quality Of Life, Measurement Theory +18

Harvard Business Review

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Business History, Business Intelligence, Management +5

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Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations

Relationship Marketing, Customer Satisfaction, Media Marketing +15

Intrinsic Motivation and Self-Determination in Human Behavior

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Achievement Goal, Behavioral Sciences, Intrinsic Motivation +6

The Economic Institutions of Capitalism

William M. Dugger · Journal of Economic Issues · 1987 · 15K citations

Economics, Finance, Economic Policy +10