Concepedia
Statistics
Publications
6
Citations
365
H-Index
Active since
2016
Affiliations
Coastal Carolina University(Current)
Conway School of Landscape Design
University of Pittsburgh
Monica B. Fine is an author at Coastal Carolina University specializing in management, marketing, and media marketing.
Top concepts
MarketingManagementBrandingBusinessSocial MediaCommunicationMedia MarketingBrand ManagementDigital MarketingMarketing Insights
Publications per year
2016–2019
Relationship quality in higher education marketing: the role of social media engagement
Melissa Clark, Monica B. Fine, Cara-Lynn Scheuer · Journal of Marketing for HIGHER EDUCATION · 2016 · 165 citations
Digital Marketing, Consumer Research, Education +24
Sustainable fashion themes in luxury brand storytelling: The sustainability fashion research grid
Arch G. Woodside, Monica B. Fine · Journal of Global Fashion Marketing · 2019 · 86 citations
Prosumer motivations for electronic word-of-mouth communication behaviors
Monica B. Fine, John T. Gironda, Maria Petrescu · Journal of Hospitality and Tourism Technology · 2017 · 71 citations · Full text
Customer Satisfaction, Digital Marketing, Consumer Research +22
Marketing spending and aftermarket performance of IPO firms
Monica B. Fine, Kimberly C. Gleason, Michael R. Mullen · Marketing Intelligence & Planning · 2017 · 17 citations
Firm Performance, Financial Management, Market Analysis +15
Getting what you’re worth: Implications that affect firm value in a brand acquisition
Monica B. Fine, Kimberly C. Gleason, Desi Budeva · Journal of Brand Management · 2016 · 13 citations
Mergers And Acquisitions, Brand Equity, Firm Value +11
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