Concepedia

Desi Budeva

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Publications

1

Citations

13

H-Index

1

Active since

2016

Affiliations

Conway School of Landscape Design(Current)

Desi Budeva is an author at Conway School of Landscape Design specializing in brand equity, brand development, and brand strategy.

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Publications per year

2016–2016

1

Publications

1

Getting what you’re worth: Implications that affect firm value in a brand acquisition

Monica B. Fine, Kimberly C. Gleason, Desi Budeva · Journal of Brand Management · 2016 · 13 citations

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