Kimberly M. Judson

Moving from Marketization to Marketing of Higher Education: The Co-Creation of Value in Higher Education

Kimberly M. Judson, Steven A. Taylor · Higher Education Studies · 2014 · 147 citations · Full text

Teacher Education, General Import, Rational Educational Goals +15

Expressed Sequences from Conidial, Mycelial, and Sexual Stages ofNeurospora crassa

Mary Anne Nelson, Seogchan Kang, Edward L. Braun et al. · Fungal Genetics and Biology · 1997 · 144 citations

Biology, Phylogenetics, Natural Sciences +6

Building a University Brand from Within: University Administrators' Perspectives of Internal Branding

Kimberly M. Judson, Timothy W. Aurand, Linda Gorchels et al. · Services Marketing Quarterly · 2008 · 138 citations

Internal Branding, Brand Strategy, Consumer Research +22

Building a University Brand from Within: A Comparison of Coaches' Perspectives of Internal Branding

Kimberly M. Judson, Linda Gorchels, Timothy W. Aurand · Journal of Marketing for HIGHER EDUCATION · 2006 · 108 citations

Internal Branding, Advertising, Brand Equity +15

Building brand community membership within organizations: a viable internal branding alternative?

P. Raj Devasagayam, Cheryl L. Buff, Timothy W. Aurand et al. · Journal of Product & Brand Management · 2010 · 67 citations

Brand Strategy, Consumer Research, Brand Loyalty +19