Concepedia

Linda Gorchels

LG

6

Publications

585

Citations

6

H-Index

1995

Active since

Affiliations

University of Wisconsin–Madison(Current)

Northern Illinois University

Linda Gorchels is an author at University of Wisconsin–Madison specializing in management, marketing, and brand management.

Top concepts

MarketingManagementBrandingBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentMarketing StrategyStrategic Management

Publications per year

1995–2008

6

Publications

6

Human resource management's role in internal branding: an opportunity for cross‐functional brand message synergy

Timothy W. Aurand, Linda Gorchels, Terrence R. Bishop · Journal of Product & Brand Management · 2005 · 263 citations

Internal Branding, Strategic Human Resources, Brand Strategy +18

Building a University Brand from Within: University Administrators' Perspectives of Internal Branding

Kimberly M. Judson, Timothy W. Aurand, Linda Gorchels et al. · Services Marketing Quarterly · 2008 · 138 citations

Internal Branding, Brand Strategy, Consumer Research +22

Building a University Brand from Within: A Comparison of Coaches' Perspectives of Internal Branding

Kimberly M. Judson, Linda Gorchels, Timothy W. Aurand · Journal of Marketing for HIGHER EDUCATION · 2006 · 108 citations

Internal Branding, Advertising, Brand Equity +15

How to improve product management effectiveness

William H. Murphy, Linda Gorchels · Industrial Marketing Management · 1996 · 39 citations

Total Quality Management, Management Effectiveness, Management +6

Transitioning from Engineering to Product Management

Linda Gorchels · Engineering Management Journal · 2003 · 22 citations

Industrial Engineering, Title Product Manager, Social Sciences +17

Rows per page

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