Timothy W. Aurand

Human resource management's role in internal branding: an opportunity for cross‐functional brand message synergy

Timothy W. Aurand, Linda Gorchels, Terrence R. Bishop · Journal of Product & Brand Management · 2005 · 263 citations

Internal Branding, Strategic Human Resources, Brand Strategy +18

Building a University Brand from Within: University Administrators' Perspectives of Internal Branding

Kimberly M. Judson, Timothy W. Aurand, Linda Gorchels et al. · Services Marketing Quarterly · 2008 · 138 citations

Internal Branding, Brand Strategy, Consumer Research +22

Building brand loyalty through individual stock ownership

Denise D. Schoenbachler, Geoffrey L. Gordon, Timothy W. Aurand · Journal of Product & Brand Management · 2004 · 112 citations

Building Brand Loyalty, Consumer Uncertainty, Brand Equity +12

Building a University Brand from Within: A Comparison of Coaches' Perspectives of Internal Branding

Kimberly M. Judson, Linda Gorchels, Timothy W. Aurand · Journal of Marketing for HIGHER EDUCATION · 2006 · 108 citations

Internal Branding, Advertising, Brand Equity +15

Building brand community membership within organizations: a viable internal branding alternative?

P. Raj Devasagayam, Cheryl L. Buff, Timothy W. Aurand et al. · Journal of Product & Brand Management · 2010 · 67 citations

Brand Strategy, Consumer Research, Brand Loyalty +19