Concepedia

Geoffrey L. Gordon

GL

Statistics

Publications

32

Citations

2.3K

H-Index

20

Active since

1991

Affiliations

Northern Illinois University(Current)

Temple University

Michigan State University

Georgia Southern University

Geoffrey L. Gordon is an author at Northern Illinois University specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementConsumer ResearchMarketing StrategyCustomer SatisfactionInteractive MarketingBrand StrategyBusiness StrategyBranding

Publications per year

1991–2012

32

Publications

32

Service Quality and Customer Loyalty in the Commercial Airline Industry

Peter L. Ostrowski, Terrence V. O′Brien, Geoffrey L. Gordon · Journal of Travel Research · 1993 · 498 citations

Customer Satisfaction, Perceived Service Quality, Service Quality +10

Multi‐channel shopping: understanding what drives channel choice

Denise D. Schoenbachler, Geoffrey L. Gordon · Journal of Consumer Marketing · 2002 · 386 citations

Multiple Channels, Digital Marketing, Consumer Research +18

Trust and customer willingness to provide information in database-driven relationship marketing

Denise D. Schoenbachler, Geoffrey L. Gordon · Journal of Interactive Marketing · 2002 · 244 citations

Brand Equity in the Business‐to‐Business Sector

Geoffrey L. Gordon, Geoffrey L. Gordon, Roger J. Calantone et al. · Journal of Product & Brand Management · 1993 · 193 citations

Marketing, Brand Birth, Brand Positioning +13

Building a University Brand from Within: University Administrators' Perspectives of Internal Branding

Kimberly M. Judson, Timothy W. Aurand, Linda Gorchels et al. · Services Marketing Quarterly · 2008 · 138 citations

Internal Branding, Brand Strategy, Consumer Research +22

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