Concepedia

Terrence V. O′Brien

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Publications

8

Citations

699

H-Index

8

Active since

1971

Affiliations

Northern Illinois University(Current)

Terrence V. O′Brien is an author at Northern Illinois University specializing in business, marketing, and customer satisfaction.

Top concepts

BusinessMarketingManagementConsumer ResearchCustomer SatisfactionBehavioral EconomicsBehavioral Decision MakingEconomicsConsumer ChoiceService Quality

Publications per year

1971–1995

8

Publications

8

Service Quality and Customer Loyalty in the Commercial Airline Industry

Peter L. Ostrowski, Terrence V. O′Brien, Geoffrey L. Gordon · Journal of Travel Research · 1993 · 498 citations

Customer Satisfaction, Perceived Service Quality, Service Quality +10

Stages of Consumer Decision Making

Terrence V. O′Brien · Journal of Marketing Research · 1971 · 45 citations

Consumer Decision, Behavioral Decision Making, Consumer Study +16

Masculinity and Femininity Factors in Product Perception and Self Image

James W. Gentry, Mildred Doering, Terrence V. O′Brien · ACR North American Advances · 1978 · 43 citations

Social Identity, Gendered Perception, Gender Identity +10

Marketing information systems for consumer products companies: amanagement overview

Terrence V. O′Brien, Denise D. Schoenbachler, Geoffrey L. Gordon · Journal of Consumer Marketing · 1995 · 32 citations

Determinants of Service Quality in the Commercial Airline Industry:

Peter L. Ostrowski, Terrence V. O′Brien, Geoffrey L. Gordon · Journal of Travel & Tourism Marketing · 1994 · 29 citations

Customer Satisfaction, Service Quality, Service Research +11

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