P. Raj Devasagayam

Building brand community membership within organizations: a viable internal branding alternative?

P. Raj Devasagayam, Cheryl L. Buff, Timothy W. Aurand et al. · Journal of Product & Brand Management · 2010 · 67 citations

Brand Strategy, Consumer Research, Brand Loyalty +19

A Multidimensional Conceptualization of Brand Community: An Empirical Investigation

P. Raj Devasagayam, Cheryl L. Buff · Sport Marketing Quarterly · 2008 · 30 citations

Impact of Consumers’ Self-Image and Demographics on Preference for Healthy Labeled Foods

Savita Hanspal, P. Raj Devasagayam · SAGE Open · 2017 · 20 citations · Full text

Consumers ’ Self-image, Consumer Study, Public Health Nutrition +18

Consumer Perception of Corporate Activism: Strategic Implication for Marketing

Michael Corcoran, Kenneth Newman, P. Raj Devasagayam · International Journal of Academic Research in Business and Social Sciences · 2016 · 13 citations · Full text

Consumer Research, Social Marketing, Activism +17