Cheryl L. Buff

COVID-19 Generation: A Conceptual Framework of the Consumer Behavioral Shifts to Be Caused by the COVID-19 Pandemic

Russell J. Zwanka, Cheryl L. Buff · Journal of International Consumer Marketing · 2020 · 441 citations

Consumer Study, Consumer Research, Covid-19 Epidemiology +25

Social Media and the Fear of Missing Out: Scale Development and Assessment

Jessica P. Abel, Cheryl L. Buff, Sarah A. Burr · Journal of Business & Economics Research (JBER) · 2016 · 379 citations · Full text

Social Psychology, Scale Development, Social Influence +23

Building brand community membership within organizations: a viable internal branding alternative?

P. Raj Devasagayam, Cheryl L. Buff, Timothy W. Aurand et al. · Journal of Product & Brand Management · 2010 · 67 citations

Brand Strategy, Consumer Research, Brand Loyalty +19

Bundles = discount? Revisiting complex theories of bundle effects

Roger M. Heeler, Adam Nguyen, Cheryl L. Buff · Journal of Product & Brand Management · 2007 · 48 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +20

Work Ethic: Do New Employees Mean New Work Values?

Raymond K. Van Ness, Kimberly Melinsky, Cheryl L. Buff et al. · Journal of managerial issues · 2010 · 45 citations

Work Attitude, Workplace Psychology, Work Ethic +14