Concepedia

Russell J. Zwanka

RJ

3

Publications

464

Citations

3

H-Index

2018

Active since

Affiliations

Siena College(Current)

Western Michigan University

Russell J. Zwanka is an author at Siena College specializing in consumer decision making, social determinants of health, and brand development.

Top concepts

Publications per year

2018–2023

3

Publications

3

COVID-19 Generation: A Conceptual Framework of the Consumer Behavioral Shifts to Be Caused by the COVID-19 Pandemic

Russell J. Zwanka, Cheryl L. Buff · Journal of International Consumer Marketing · 2020 · 441 citations

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Beer Uses and Attitudes in the Craft Era

Russell J. Zwanka · Journal of International Food & Agribusiness Marketing · 2018 · 13 citations

Tired or Inspired: A Conceptual Model for Using Regenerative Artificial Intelligence to Create Context, User, and Time-Aware Individualized Shopping Guidance

Russell J. Zwanka, Marcel M. Zondag · Journal of International Consumer Marketing · 2023 · 10 citations

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