Concepedia

Adam Nguyen

AN

7

Publications

187

Citations

7

H-Index

2007

Active since

Affiliations

Siena College(Current)

York University

Minnesota State University, Mankato

Adam Nguyen is an author at Siena College specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingConsumer BehaviorEconomicsConsumer ResearchConsumer Decision MakingConsumer ChoiceBehavioral EconomicsConsumer Uncertainty

Publications per year

2007–2016

7

Publications

7

Bundles = discount? Revisiting complex theories of bundle effects

Roger M. Heeler, Adam Nguyen, Cheryl L. Buff · Journal of Product & Brand Management · 2007 · 48 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +20

High‐low context cultures and price‐ending practices

Adam Nguyen, Roger M. Heeler, Zinaida Taran · Journal of Product & Brand Management · 2007 · 48 citations

Consumer Uncertainty, Digital Marketing, Business Culture +21

Overcoming potential negative consequences of customer orientation in higher education: closing the ideological gap

Adam Nguyen, Joseph L. Rosetti · Journal of Marketing for HIGHER EDUCATION · 2013 · 22 citations

Customer Experience, Customer Satisfaction, Education +16

Whether and to What Extent Consumers Demand Fair Pricing Behavior for Its Own Sake

Adam Nguyen, Juan Meng · Journal of Business Ethics · 2012 · 20 citations

Economics, Dynamic Pricing, Consumer Choice +8

Interorganizational Favour Exchange and the Relationship Between Doing Well and Doing Good

Adam Nguyen, Wesley Cragg · Journal of Business Ethics · 2011 · 20 citations

Quality Of Life, International Management, Organizational Communication +11

Rows per page

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