Rajiv K. Sinha

Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications

Charles H. Noble, Rajiv K. Sinha, Ajith Kumar · Journal of Marketing · 2002 · 1K citations

Business, Strategic Management, Strategy +15

Brand Communities and New Product Adoption:The Influence and Limits of Oppositional Loyalty

Scott A. Thompson, Rajiv K. Sinha · Journal of Marketing · 2008 · 356 citations

Business, Marketing, Marketing Management +12

Sewage treatment by vermifiltration with synchronous treatment of sludge by earthworms: a low-cost sustainable technology over conventional systems with potential for decentralization

Rajiv K. Sinha, Gokul Bharambe, Uday Chaudhari · The Environmentalist · 2008 · 234 citations · Full text

Engineering, Environmental Engineering, Environmental Sciences +17

Preventing Digital Music Piracy: The Carrot or the Stick?

Rajiv K. Sinha, Naomi Mandel · Journal of Marketing · 2008 · 170 citations

Business, Economics, Marketing +12

Embarking on a second green revolution for sustainable agriculture by vermiculture biotechnology using earthworms: Reviving the dreams of Sir Charles Darwin

Rajiv K. Sinha, Dalsukh Valani, Krunal Chauhan et al. · Journal of Agricultural Biotechnology and Sustainable Development · 2010 · 141 citations · Full text

Agriculture, Biotechnology, Sustainable Agriculture +12