Concepedia

Naomi Mandel

NM

30

Publications

5.1K

Citations

23

H-Index

1999

Active since

Affiliations

Arizona State University(Current)

Erasmus University Rotterdam

Northeastern University

Columbia University

Naomi Mandel is an author at Arizona State University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorSocial SciencesBusinessPsychologyTechnologyDigital MarketingConsumer Decision Making

Publications per year

1999–2022

30

Publications

30

Loss: The Politics of Mourning

Naomi Mandel, David L. Eng, David Kazanjian · SubStance · 2003 · 859 citations

Thanatology, Mourning

The Compensatory Consumer Behavior Model: How self‐discrepancies drive consumer behavior

Naomi Mandel, Derek D. Rucker, Jonathan Levav et al. · Journal of Consumer Psychology · 2016 · 483 citations

Shifting Selves and Decision Making: The Effects of Self-Construal Priming on Consumer Risk-Taking

Naomi Mandel · Journal of Consumer Research · 2003 · 401 citations

The effects of religion on consumer behavior: A conceptual framework and research agenda

Daniele Mathras, Adam B. Cohen, Naomi Mandel et al. · Journal of Consumer Psychology · 2015 · 373 citations

Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning

Nancy J. Sirianni, Mary Jo Bitner, Stephen Brown et al. · Journal of Marketing · 2013 · 308 citations

Brand Strategy, Consumer Research, Aligning Employee Behavior +17

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