Concepedia

Naomi Mandel

NM

Statistics

Publications

31

Citations

5.2K

H-Index

24

Active since

1999

Affiliations

Arizona State University(Current)

Erasmus University Rotterdam

Northeastern University

Columbia University

University of Delaware

Naomi Mandel is an author at Arizona State University specializing in social sciences, marketing, and psychology.

Publications per year

1999–2022

31

Publications

31

Loss: The Politics of Mourning

Naomi Mandel, David L. Eng, David Kazanjian · SubStance · 2003 · 859 citations

Humanities, History, Political Science +5

The Compensatory Consumer Behavior Model: How self‐discrepancies drive consumer behavior

Naomi Mandel, Derek D. Rucker, Jonathan Levav et al. · Journal of Consumer Psychology · 2016 · 516 citations

Business, Marketing, Marketing Management +11

Shifting Selves and Decision Making: The Effects of Self-Construal Priming on Consumer Risk-Taking

Naomi Mandel · Journal of Consumer Research · 2003 · 405 citations

Business, Marketing, Psychology +13

The effects of religion on consumer behavior: A conceptual framework and research agenda

Daniele Mathras, Adam B. Cohen, Naomi Mandel et al. · Journal of Consumer Psychology · 2015 · 385 citations

Business, Marketing, Religion +15

Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning

Nancy J. Sirianni, Mary Jo Bitner, Stephen Brown et al. · Journal of Marketing · 2013 · 311 citations

Business, Marketing, Marketing Management +15

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