Concepedia
Statistics
Publications
17
Citations
1K
H-Index
16
Active since
2009
Affiliations
Mississippi State University(Current)
University of Toledo
Iscte – Instituto Universitário de Lisboa
University of Nebraska at Omaha
Marquette University
Michael Breazeale is an author at Mississippi State University specializing in marketing, business, and consumer behavior.
Publications per year
2009–2023
Conceptualizing the brand in social media community: The five sources model
Robert A. Davis, Inna Piven, Michael Breazeale · Journal of Retailing and Consumer Services · 2014 · 123 citations
Business, Marketing, Marketing Management +14
Timeliness, transparency, and trust: A framework for managing online customer complaints
Jennifer L. Stevens, Brian I. Spaid, Michael Breazeale et al. · Business Horizons · 2018 · 110 citations
Business, Marketing, Marketing Management +12
Who needs delight?
Sandra María Correia Loureiro, Francisco Javier Miranda González, Michael Breazeale · Journal of service management · 2014 · 108 citations
Business, Marketing, Marketing Management +17
FORUM - Word of Mouse - An Assessment of Electronic Word-of-Mouth Research
Michael Breazeale · International Journal of Market Research · 2009 · 88 citations
Business, Marketing, Marketing Management +11
Giving back the “self” in self service: customer preferences in self-service failure recovery
Joel E. Collier, Michael Breazeale, Allyn White · Journal of Services Marketing · 2017 · 82 citations
Management, Organizational Behavior, Consumer Behavior +16
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