Concepedia

Harlan E. Spotts

HE

18

Publications

1.2K

Citations

14

H-Index

1987

Active since

Affiliations

Western New England University(Current)

University of Massachusetts Amherst

New England College

Northwestern University

University of Georgia

Harlan E. Spotts is an author at Western New England University specializing in marketing, management, and marketing communication.

Top concepts

MarketingManagementMarketing CommunicationConsumer ResearchAdvertisingCommunicationAdvertising EffectivenessArtsBusinessJournalism

Publications per year

1987–2022

18

Publications

18

Developments in marketing science

Harlan E. Spotts, H.L. Meadows · Data Archiving and Networked Services (DANS) · 2000 · 178 citations

Management, Consumer Research, Consumer Behavior +3

Assessing the Use and Impact of Humor on Advertising Effectiveness: A Contingency Approach

Harlan E. Spotts, Marc G. Weinberger, Amy Parsons · Journal of Advertising · 1997 · 173 citations

Customer Satisfaction, Targeted Advertising, Social Marketing +17

Achieving Marketing Curriculum Integration: A Live Case Study Approach

Elizabeth L. R. Elam, Harlan E. Spotts · Journal of Marketing Education · 2004 · 166 citations

Live Case Studies, Innovative Education, Pedagogy +15

Humor in U.S. versus U.K. TV Commercials: A Comparison

Marc G. Weinberger, Harlan E. Spotts · Journal of Advertising · 1989 · 146 citations

Ad Agency Executives, Consumer Research, Communication +18

The Use and Effect of Humor in Different Advertising Media

Marc G. Weinberger, Harlan E. Spotts, Leland Campbell et al. · Journal of Advertising Research · 1995 · 109 citations

Media Studies, Advertising, Different Advertising Media +15

Rows per page

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