Concepedia

Amy Parsons

AP

20

Publications

1.1K

Citations

15

H-Index

1995

Active since

Affiliations

King's College - Pennsylvania(Current)

Skidmore College

Washington State University Spokane

Gazi University

The King's College

Amy Parsons is an author at King's College - Pennsylvania specializing in management, marketing, and arts.

Top concepts

ManagementMarketingArtsBusinessCommunicationConsumer ResearchAdvertisingInteractive MarketingEducationSocial Media

Publications per year

1995–2019

20

Publications

20

What Determines Buyer‐Seller Relationship Quality? An Investigation from the Buyer's Perspective

Amy Parsons · Journal of Supply Chain Management · 2002 · 181 citations

Customer Satisfaction, Client-supplier Relationships, Consumer Research +16

Assessing the Use and Impact of Humor on Advertising Effectiveness: A Contingency Approach

Harlan E. Spotts, Marc G. Weinberger, Amy Parsons · Journal of Advertising · 1997 · 173 citations

Customer Satisfaction, Targeted Advertising, Social Marketing +17

The Use and Effect of Humor in Different Advertising Media

Marc G. Weinberger, Harlan E. Spotts, Leland Campbell et al. · Journal of Advertising Research · 1995 · 109 citations

Media Studies, Advertising, Different Advertising Media +15

Using Social Media to Reach Consumers: A Content Analysis of Official Facebook Pages

Amy Parsons · Academy of Marketing Studies journal · 2013 · 85 citations

Social Medium Monitoring, Digital Marketing, Communication +17

Trauma-sensitive yoga as an adjunct mental health treatment in group therapy for survivors of domestic violence: A feasibility study

Cari J. Clark, Angela Lewis-Dmello, Deena Anders et al. · Complementary Therapies in Clinical Practice · 2014 · 82 citations · Full text

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