Concepedia

Bruce R. Klemz

BR

14

Publications

718

Citations

12

H-Index

1998

Active since

Affiliations

Winona State University(Current)

University of Iowa

University of Nebraska at Kearney

Nelson Mandela University

Port Elizabeth Provincial Hospital

Bruce R. Klemz is an author at Winona State University specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchConsumer BehaviorConsumer Decision MakingCustomer SatisfactionInteractive MarketingBehavioral Decision MakingBehavioral Science

Publications per year

1998–2016

14

Publications

14

Enhancing Learning Outcomes: The Effects of Instructional Technology, Learning Styles, Instructional Methods, and Student Behavior

Mark R. Young, Bruce R. Klemz, James W. Murphy · Journal of Marketing Education · 2003 · 231 citations

Instructional Design, Marketing Curriculum, Learning Sciences +13

Internet Pricing, Price Satisfaction, and Customer Satisfaction

Yong Cao, Thomas S. Gruca, Bruce R. Klemz · International Journal of Electronic Commerce · 2003 · 123 citations

Electronic Marketplace, Customer Satisfaction, Online Customer Behavior +15

Managerial implications of predicting purchase behavior from purchase intentions: a retail patronage case study

C. Robert Newberry, Bruce R. Klemz, Christo Boshoff · Journal of Services Marketing · 2003 · 89 citations

Customer Satisfaction, Behavioral Decision Making, Purchase Behavior +17

Optimal new product positioning: A genetic algorithm approach

Thomas S. Gruca, Bruce R. Klemz · European Journal of Operational Research · 2003 · 48 citations

Operations Research, Industrial Design, Engineering +8

Emerging markets in black South African townships

Bruce R. Klemz, Christo Boshoff, N.E. Mazibuko · European Journal of Marketing · 2006 · 47 citations

Economic Development, Development Economics, Consumer Study +25

Rows per page

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