Bruce R. Klemz - Concepedia

Author

Bruce R. Klemz

Winona State University

Also Known As

B. R. Klemz, B.R. Klemz, Bruce R Klemz, Bruce R. Klemz

Publications

745

Citations

H-Index

Concepts

All Affiliations

Winona State University University of Iowa University of Nebraska at Kearney Nelson Mandela University Port Elizabeth Provincial Hospital

About

Bruce R. Klemz is an author at Winona State University specializing in business, management, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	10	11	643
2	Management	10	10	412
3	Education	2	2	248
4	Arts	1	1	17
5	Engineering	1	1	48

Bruce R. Klemz

Publications

718

Citations

H-Index

Page 1

	Year	Citations
Enhancing Learning Outcomes: The Effects of Instructional Technology, Learning Styles, Instructional Methods, and Student Behavior Mark R. Young, Bruce R. Klemz, James W. Murphy Journal of Marketing Education Instructional DesignMarketing CurriculumLearning SciencesBusinessLearning Styles	2003	231
Internet Pricing, Price Satisfaction, and Customer Satisfaction Yong Cao, Thomas S. Gruca, Bruce R. Klemz International Journal of Electronic Commerce Electronic MarketplaceCustomer SatisfactionOnline Customer BehaviorDynamic PricingPricing Policy	2003	123
Managerial implications of predicting purchase behavior from purchase intentions: a retail patronage case study C. Robert Newberry, Bruce R. Klemz, Christo Boshoff Journal of Services Marketing Customer SatisfactionBehavioral Decision MakingPurchase BehaviorConsumer StudyConsumer Research	2003	89
Optimal new product positioning: A genetic algorithm approach Thomas S. Gruca, Bruce R. Klemz European Journal of Operational Research Operations ResearchIndustrial DesignEngineeringGenetic Algorithm ApproachIntelligent Optimization	2003	48
Emerging markets in black South African townships Bruce R. Klemz, Christo Boshoff, N.E. Mazibuko European Journal of Marketing Economic DevelopmentDevelopment EconomicsConsumer StudyLocal Economic DevelopmentConsumer Research	2006	47
Environmental and emotional influences on willingness‐to‐buy in small and large retailers Bruce R. Klemz, Christo Boshoff European Journal of Marketing Customer ExperienceCustomer SatisfactionConsumer UncertaintyBehavioral Decision MakingConsumer Study	2001	46
Dueling or the battle royale? The impact of task complexity on the evaluation of entry threat Bruce R. Klemz, Thomas S. Gruca Psychology and Marketing NegotiationBehavioral Decision MakingGame TheoryConsumer ResearchIndividual Decision Making	2003	28
Using neural networks to identify competitive market structures from aggregate market response data Thomas S. Gruca, Bruce R. Klemz Omega Prediction MarketMarket AnalysisManagementBusinessTrading Model	1998	22
Assessing contact personnel/ customer interaction in a small town: differences between large and small retail districts Bruce R. Klemz Journal of Services Marketing Customer ExperienceCustomer SatisfactionConsumer UncertaintyContact PersonConsumer Research	1999	20
Social Media in Business and Professional Communication Courses Emil B. Towner, Bruce R. Klemz Business and Professional Communication Quarterly Social MediaSocial ComputingAnonymous SurveySocial Learning EnvironmentEducation	2016	17

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