Keith B. Murray

A Test of Services Marketing Theory: Consumer Information Acquisition Activities

Keith B. Murray · Journal of Marketing · 1991 · 1.3K citations

Customer Satisfaction, Services Marketing Theory, Consumer Decision Making +13

The impact of services versus goods on consumers’ assessment of perceived risk and variability

Keith B. Murray, John L. Schlacter · Journal of the Academy of Marketing Science · 1990 · 602 citations

Consumers ’ Assessment, Customer Satisfaction, Economics +14

A Test of Services Marketing Theory: Consumer Information Acquisition Activities

Keith B. Murray · Journal of Marketing · 1991 · 569 citations

Customer Satisfaction, Services Marketing Theory, Consumer Decision Making +13

Using a hierarchy-of-effects approach to gauge the effectiveness of corporate social responsibility to generate goodwill toward the firm: Financial versus nonfinancial impacts

Keith B. Murray, Christine Vogel · Journal of Business Research · 1997 · 543 citations

Firm Performance, Accounting, Hierarchy-of-effects Approach +8

Strategic Management of the Socially Responsible Firm: Integrating Management and Marketing Theory

Keith B. Murray, John B. Montanari · Academy of Management Review · 1986 · 178 citations