Concepedia

Customer Targeting

Customer Targeting is a strategic marketing process within customer acquisition that identifies and focuses resources on a specific subset of consumers most likely to respond favorably to a product or service based on distinct behavioral, demographic, or psychographic characteristics.

58

Publications

3.8K

Citations

139

Authors

82

Institutions

Publications per year

2017–2026

17

Parents

Publications

58

A Framework for Customer Relationship Management

Russell S. Winer · California Management Review · 2001 · 870 citations

, , +15

Individual Marketing with Imperfect Targetability

Yuxin Chen, Chakravarthi Narasimhan, Z. John Zhang · Marketing Science · 2001 · 363 citations

, , +15

Reducing Adverse Selection through Customer Relationship Management

Yong Cao, Thomas S. Gruca · Journal of Marketing · 2005 · 178 citations

, , +11

An intelligent system for customer targeting: a data mining approach

YongSeog Kim, W. Nick Street · Decision Support Systems · 2003 · 159 citations

, , +16

Customer Targeting: A Neural Network Approach Guided by Genetic Algorithms

YongSeog Kim, W. Nick Street, Gary J. Russell et al. · Management Science · 2005 · 157 citations

, , +15

1–5 of 58

Authors

139

  1. WN
    W. Nick Street

    University of Iowa, United States

    3 publications · 329 citations

    3

    h-index

  2. YK
    YongSeog Kim

    University of Iowa, United States

    3 publications · 329 citations

    3

    h-index

  3. SR
    Saharon Rosset

    Tel Aviv University, Israel

    2 publications · 33 citations

    2

    h-index

  4. SL
    Stefan Lessmann

    Humboldt-Universität zu Berlin, Germany

    2 publications · 98 citations

    2

    h-index

  5. KC
    Kristof Coussement

    Institut d'Economie Scientifique Et de Gestion, France

    2 publications · 93 citations

    2

    h-index

1–5 of 139

Institutions

82

  1. Tel Aviv University

    Tel Aviv, Israel

    5 h-index

    6 publications

    267 citations

  2. University of Iowa

    Iowa City, United States

    4 h-index

    7 publications

    690 citations

  3. Humboldt-Universität zu Berlin

    Berlin, Germany

    2 h-index

    4 publications

    196 citations

  4. Institut d'Economie Scientifique Et de Gestion

    Puteaux, France

    2 h-index

    2 publications

    93 citations

  5. University of Pennsylvania

    Philadelphia, United States

    2 h-index

    3 publications

    229 citations

  6. Management Sciences (United States)

    Albuquerque, United States

    2 h-index

    2 publications

    316 citations

  7. Utah State University

    Logan, United States

    2 h-index

    2 publications

    316 citations

  8. IBM (United States)

    Armonk, United States

    2 h-index

    5 publications

    89 citations

1–8 of 82

Venues

  1. Marketing Science

    3 publications · 495 citations

    3

    h-index

  2. Marketing Intelligence & Planning

    3 publications · 226 citations

    3

    h-index

  3. Expert Systems with Applications

    3 publications · 126 citations

    3

    h-index

  4. Management Science

    3 publications · 268 citations

    3

    h-index

  5. Journal of Direct Marketing

    JDM · 3 publications · 131 citations

    3

    h-index

1–5