Craig A. Martin

INTERACTIVE EFFECTS OF PROCEDURAL JUSTICE AND OUTCOME NEGATIVITY ON VICTIMS AND SURVIVORS OF JOB LOSS.

Joel Brockner, Mary A. Konovsky, Rochelle Cooper-Schneider et al. · Academy of Management Journal · 1994 · 479 citations

Forensic Psychology, Social Psychology, Law +18

Sports Celebrity Influence On The Behavioral Intentions Of Generation Y

Alan J. Bush, Craig A. Martin, Victoria D. Bush · Journal of Advertising Research · 2004 · 447 citations

Digital Marketing, Social Psychology, Social Marketing +30

Pharmacology of Systemic Antifungal Agents

Elizabeth S. Dodds Ashley, Russell E. Lewis, James S. Lewis et al. · Clinical Infectious Diseases · 2006 · 309 citations

Antifungal Agent, Antifungal Agents, Medicine +11

Do role models influence teenagers’ purchase intentions and behavior?

Craig A. Martin, Alan J. Bush · Journal of Consumer Marketing · 2000 · 295 citations

Entertainment Marketing, Behavioral Decision Making, Purchase Behavior +22

The Influence of Consumer Socialization Variables on Attitude toward Advertising: A Comparison of African-Americans and Caucasians

Alan J. Bush, Rachel Smith, Craig A. Martin · Journal of Advertising · 1999 · 240 citations

Consumer Study, Targeted Advertising, Consumer Research +18