Robert P. Bush

The Use of Importance-Performance Analysis for Improving the Quality of Marketing Education: Interpreting Faculty-Course Evaluations

David J. Ortinau, Alan J. Bush, Robert P. Bush et al. · Journal of Marketing Education · 1989 · 62 citations

Importance-performance Analysis, Meaningful Actions, Performance Assessment +15

Girl power and word‐of‐mouth behavior in the flourishing sports market

Victoria D. Bush, Alan J. Bush, Paul Clark et al. · Journal of Consumer Marketing · 2005 · 56 citations

Consumer Study, Brand Strategy, Consumer Research +23

A Content Analysis of Animation in Television Advertising

Alan J. Bush, Joseph F. Hair, Robert P. Bush · Journal of Advertising · 1983 · 42 citations

Targeted Advertising, Communication, Television Advertising +16

Marketing-Based Strategies for Recruiting Business Students in the Next Century

Bruce D. Keillor, Robert P. Bush, Alan J. Bush · Marketing Education Review · 1995 · 30 citations

Numerous Challenges, Management Education, Student Affairs +15

An Examination of Retail Dental Practices versus Private Dental Practices Using an Importance-Performance Analysis

Philip S. Nitse, Robert P. Bush · Health Marketing Quarterly · 1994 · 25 citations

Customer Experience, Customer Satisfaction, Importance-performance Analysis +15