Concepedia

Bruce D. Keillor

BD

Statistics

Publications

28

Citations

2.2K

H-Index

22

Active since

1995

Affiliations

University of Akron(Current)

Missouri State University

Florida State University

Michigan State University

College of Business Administration

Bruce D. Keillor is an author at University of Akron specializing in marketing, marketing management, and business.

Publications per year

1995–2011

28

Publications

28

Removing the contextual lens: A multinational, multi-setting comparison of service evaluation models

Michael K. Brady, Gary Knight, J CRONINJR et al. · Journal of Retailing · 2005 · 386 citations

, , +16

A five‐country study of national identity

Bruce D. Keillor, G. Tomas M. Hult · International Marketing Review · 1999 · 175 citations

, , +6

An Empirical Investigation of Japanese Consumer Ethics

Robert C. Erffmeyer, Bruce D. Keillor, Debbie Thorne LeClair · Journal of Business Ethics · 1999 · 165 citations

, , +14

NATID: The Development and Application of a National Identity Measure for Use in International Marketing

Bruce D. Keillor, G. Tomas M. Hult, Robert C. Erffmeyer et al. · Journal of International Marketing · 1996 · 138 citations

, , +7

Relationship‐oriented characteristics and individual salesperson performance

Bruce D. Keillor, R. Stephen Parker, Charles E. Pettijohn · Journal of Business and Industrial Marketing · 2000 · 137 citations

, , +10

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