J CRONINJR is an author at Florida State University specializing in business, management, and marketing.
Top concepts
BusinessMarketingManagementBrand EquityBrand StrategyService DesignBrand AwarenessBrand ManagementBrand DevelopmentBusiness Strategy
Publications per year
2005–2008
2
2
Strategies to offset performance failures: The role of brand equity
Michael K. Brady, J CRONINJR, Gavin L. Fox et al. · Journal of Retailing · 2008 · 211 citations
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