Gavin L. Fox

Strategies to offset performance failures: The role of brand equity

Michael K. Brady, J CRONINJR, Gavin L. Fox et al. · Journal of Retailing · 2008 · 211 citations

Brand Equity, Performance Failures, Management +10

A structural look at consumer innovativeness and self‐congruence in new product purchases

Kelly Cowart, Gavin L. Fox, Andrew E. Wilson · Psychology and Marketing · 2008 · 180 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Consumer Study +22

Supply management ethical responsibility: reputation and performance impacts

Reham Eltantawy, Gavin L. Fox, Larry C. Giunipero · Supply Chain Management An International Journal · 2009 · 123 citations

Customer Satisfaction, Supply Chain Performance, Perceived Reputation +19

Service customer commitment and response

Tim Jones, Gavin L. Fox, Shirley Taylor et al. · Journal of Services Marketing · 2010 · 110 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +23

A strategic skill based model of supplier integration and its effect on supply management performance

Reham Eltantawy, Larry C. Giunipero, Gavin L. Fox · Industrial Marketing Management · 2009 · 81 citations

Supplier Relationship, Supply Network, Management +13