Concepedia

Kelly Cowart

KC

12

Publications

873

Citations

11

H-Index

2007

Active since

Affiliations

Grand Valley State University(Current)

Florida State University

University of South Florida Sarasota–Manatee

York University

University of South Florida

Kelly Cowart is an author at Grand Valley State University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessBrand ManagementBehavioral ScienceCustomer SatisfactionConsumer Decision MakingArts

Publications per year

2007–2021

12

Publications

12

Optimal experience of flow enhanced by telepresence: Evidence from social media use

Jean‐Éric Pelet, Saïd Aboubaker Ettis, Kelly Cowart · Information & Management · 2016 · 336 citations · Full text

Telepsychiatry, Behavioral Sciences, Social Media +14

A structural look at consumer innovativeness and self‐congruence in new product purchases

Kelly Cowart, Gavin L. Fox, Andrew E. Wilson · Psychology and Marketing · 2008 · 180 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Consumer Study +22

The influence of consumer decision‐making styles on online apparel consumption by college students

Kelly Cowart, Ronald E. Goldsmith · International Journal of Consumer Studies · 2007 · 160 citations

Consumer Uncertainty, Digital Marketing, Consumer Study +23

Promoting consumer well-being: Examining emotion regulation strategies in social advertising messages

Elyria Kemp, Kelly Cowart, My Bui · Journal of Business Research · 2020 · 52 citations

Advertising, Emotion Regulation, Consumer Well-being +11

Pleasantly Plump: Offsetting Negative Obesity Stereotypes for Frontline Service Employees

Kelly Cowart, Michael K. Brady · Journal of Retailing · 2014 · 41 citations

Obesity, Social Bias, Behavioral Sciences +13

Rows per page

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