David J. Ortinau

I’ll have the usual: how restaurant brand image, loyalty, and satisfaction keep customers coming back

Jennifer A. Espinosa, David J. Ortinau, Nina Krey et al. · Journal of Product & Brand Management · 2018 · 64 citations

Customer Experience, Customer Satisfaction, Brand Strategy +22

Writing and publishing important scientific articles: A reviewer's perspective

David J. Ortinau · Journal of Business Research · 2010 · 63 citations

Science Communication, Important Scientific Articles, Research Ethics +5

The Use of Importance-Performance Analysis for Improving the Quality of Marketing Education: Interpreting Faculty-Course Evaluations

David J. Ortinau, Alan J. Bush, Robert P. Bush et al. · Journal of Marketing Education · 1989 · 62 citations

Importance-performance Analysis, Meaningful Actions, Performance Assessment +15

Exploring consumers' postadoption attitudes and use behaviors in monitoring the diffusion of a technology-based discontinuous innovation

Robert L. Anderson, David J. Ortinau · Journal of Business Research · 1988 · 54 citations

Digital Marketing, Consumer Research, Technology-based Discontinuous Innovation +16

When multiple identities compete: The role of centrality in self‐brand connections

Tracy R. Harmon‐Kizer, Anand Kumar, David J. Ortinau et al. · Journal of Consumer Behaviour · 2013 · 44 citations

Stronger Self‐brand Connectedness, Brand Strategy, Consumer Research +21