Concepedia

Tracy R. Harmon‐Kizer

TR

5

Publications

121

Citations

5

H-Index

2013

Active since

Affiliations

University of Dayton(Current)

Tracy R. Harmon‐Kizer is an author at University of Dayton specializing in consumer research, marketing, and brand building.

Top concepts

MarketingConsumer ResearchBrandingBusinessManagementBrand StrategyBrand ManagementConsumer BehaviorBrand EquityBrand Awareness

Publications per year

2013–2019

5

Publications

5

When multiple identities compete: The role of centrality in self‐brand connections

Tracy R. Harmon‐Kizer, Anand Kumar, David J. Ortinau et al. · Journal of Consumer Behaviour · 2013 · 44 citations

Stronger Self‐brand Connectedness, Brand Strategy, Consumer Research +21

Antecedents and outcomes of market mavenism: Insights based on survey and purchase data

Dinesh K. Gauri, Tracy R. Harmon‐Kizer, Debabrata Talukdar · Journal of Business Research · 2015 · 27 citations

Purchase Data, Market Analysis, Consumer Research +5

The effects of schema congruity on consumer response to celebrity advertising

Tracy R. Harmon‐Kizer · Journal of Marketing Communications · 2014 · 22 citations

Digital Marketing, Consumer Study, Consumer Research +22

How Do Differing Community Engagement Strategies Affect Consumer Responses to a Retailer?

Elten Briggs, Zhiyong Yang, Tracy R. Harmon‐Kizer et al. · The Journal of Marketing Theory and Practice · 2015 · 18 citations

Customer Satisfaction, Consumer Study, Consumer Research +18

The Role of Logo Recoloring on Perceptual Fluency in Cause-Related Marketing Campaigns

Tracy R. Harmon‐Kizer · Journal of Promotion Management · 2019 · 10 citations

Rows per page

1–5 of 5