Concepedia

Anand Kumar

AK

5

Publications

671

Citations

5

H-Index

2000

Active since

Affiliations

University of South Florida(Current)

Anand Kumar is an author at University of South Florida specializing in consumer behavior, management, and marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchArtsCultureBrandingBusinessLanguageEducation

Publications per year

2000–2013

5

Publications

5

Webpage Background and Viewer Attitudes

Julie S. Stevenson, Gordon C. Bruner, Anand Kumar · Journal of Advertising Research · 2000 · 323 citations

Simpler Backgrounds, Digital Marketing, Consumer Research +27

Attitude toward Location-based Advertising

Gordon C. Bruner, Anand Kumar · Journal of Interactive Advertising · 2007 · 192 citations

Gordon C. Bruner, Anand Kumar · Journal of the Academy of Marketing Science · 2007 · 100 citations

When multiple identities compete: The role of centrality in self‐brand connections

Tracy R. Harmon‐Kizer, Anand Kumar, David J. Ortinau et al. · Journal of Consumer Behaviour · 2013 · 44 citations

Stronger Self‐brand Connectedness, Brand Strategy, Consumer Research +21

Culture in the World-System: An Interview with Immanuel Wallerstein

Anand Kumar, Frank Welz · Social Identities · 2001 · 12 citations

Social Identities, Education, Immanuel Wallerstein +16

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