Concepedia

Nina Krey

NK

Statistics

Publications

22

Citations

2.7K

H-Index

16

Active since

2010

Affiliations

Rowan University(Current)

University of Michigan–Dearborn

Universiti Sains Malaysia

Louisiana Tech University

College of Charleston

Nina Krey is an author at Rowan University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorCustomer SatisfactionUser ExperienceInteractive MarketingAdvertisingEngineering

Publications per year

2010–2024

22

Publications

22

Covariance-Based Structural Equation Modeling in the<i>Journal of Advertising</i>: Review and Recommendations

Joseph F. Hair, Barry J. Babin, Nina Krey · Journal of Advertising · 2017 · 703 citations

Customer Satisfaction, Advertising, Causal Modeling +13

Wearable technologies: The role of usefulness and visibility in smartwatch adoption

Stephanie Hui‐Wen Chuah, Philipp A. Rauschnabel, Nina Krey et al. · Computers in Human Behavior · 2016 · 475 citations

Wearable System, Engineering, Assistive Technology +14

What is augmented reality marketing? Its definition, complexity, and future

Philipp A. Rauschnabel, Barry J. Babin, M. Claudia tom Dieck et al. · Journal of Business Research · 2022 · 399 citations

Marketing, Engineering, Digital Marketing +14

Wearable technologies

Stephanie Hui‐Wen Chuah, Philipp A. Rauschnabel, Nina Krey et al. · Rowan Digitals Works (Rowan University) · 2016 · 215 citations · Full text

Brand management in higher education: The University Brand Personality Scale

Philipp A. Rauschnabel, Nina Krey, Barry J. Babin · Journal of Business Research · 2016 · 206 citations

Marketing, Management, Brand Strategy +7

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