Concepedia

Nina Krey

NK

Statistics

Publications

23

Citations

2.9K

H-Index

16

Active since

2010

Affiliations

Rowan University(Current)

Manchester Metropolitan University

University of Michigan–Dearborn

Universiti Sains Malaysia

Louisiana Tech University

Nina Krey is an author at Rowan University specializing in marketing, business, and consumer behavior.

Publications per year

2010–2024

23

Publications

23

Covariance-Based Structural Equation Modeling in the<i>Journal of Advertising</i>: Review and Recommendations

Joseph F. Hair, Barry J. Babin, Nina Krey · Journal of Advertising · 2017 · 743 citations

Business, Marketing, Marketing Management +8

Wearable technologies: The role of usefulness and visibility in smartwatch adoption

Stephanie Hui‐Wen Chuah, Philipp A. Rauschnabel, Nina Krey et al. · Computers in Human Behavior · 2016 · 491 citations

Computing, Information Technology, User Experience Design +9

What is augmented reality marketing? Its definition, complexity, and future

Philipp A. Rauschnabel, Barry J. Babin, M. Claudia tom Dieck et al. · Journal of Business Research · 2022 · 428 citations

Business, Marketing, Marketing Management +8

Wearable technologies

Stephanie Hui‐Wen Chuah, Philipp A. Rauschnabel, Nina Krey et al. · Rowan Digitals Works (Rowan University) · 2016 · 215 citations · Full text

Social Sciences, Information Systems, Social Psychology +15

Brand management in higher education: The University Brand Personality Scale

Philipp A. Rauschnabel, Nina Krey, Barry J. Babin · Journal of Business Research · 2016 · 211 citations

Business, Higher Education, Marketing +16

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