M. Claudia tom Dieck

Virtual reality, presence, and attitude change: Empirical evidence from tourism

Iis Tussyadiah, Dan Wang, Timothy Jung et al. · Tourism Management · 2017 · 1.1K citations

Tourism Management, Destination Marketing, Performance Studies +7

A theoretical model of mobile augmented reality acceptance in urban heritage tourism

M. Claudia tom Dieck, Timothy Jung · Current Issues in Tourism · 2015 · 478 citations · Full text

Engineering, Digital Marketing, Cultural Heritage +23

An adoption framework for mobile augmented reality games: The case of Pokémon Go

Philipp A. Rauschnabel, Alexander Rossmann, M. Claudia tom Dieck · Computers in Human Behavior · 2017 · 448 citations

Pokémon Go, Reality Games, Engineering +14

Experiencing immersive virtual reality in museums

Hyunae Lee, Timothy Jung, M. Claudia tom Dieck et al. · Information & Management · 2019 · 428 citations

Cultural Heritage, Virtual Reality, Immersive Technology +4

What is augmented reality marketing? Its definition, complexity, and future

Philipp A. Rauschnabel, Barry J. Babin, M. Claudia tom Dieck et al. · Journal of Business Research · 2022 · 399 citations

Marketing, Engineering, Digital Marketing +14