Concepedia

Jennifer A. Espinosa

JA

4

Publications

135

Citations

4

H-Index

2015

Active since

Affiliations

University of South Florida(Current)

Rowan University

Meredith College

Jennifer A. Espinosa is an author at University of South Florida specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementBusinessConsumer ResearchBrand StrategyBrand AwarenessBrand DevelopmentConsumer BehaviorDesignBranding

Publications per year

2015–2022

4

Publications

4

I’ll have the usual: how restaurant brand image, loyalty, and satisfaction keep customers coming back

Jennifer A. Espinosa, David J. Ortinau, Nina Krey et al. · Journal of Product & Brand Management · 2018 · 64 citations

Customer Experience, Customer Satisfaction, Brand Strategy +22

Debunking legendary beliefs about student samples in marketing research

Jennifer A. Espinosa, David J. Ortinau · Journal of Business Research · 2015 · 41 citations

Legendary Beliefs, History Of Marketing, Management +5

Did you hear our brand is hated? The unexpected upside of hate-acknowledging advertising for polarizing brands

Lisa Monahan, Jennifer A. Espinosa, Jeff Langenderfer et al. · Journal of Business Research · 2022 · 16 citations

Marketing, Advertising, Unexpected Upside +9

Exploring the processing of product returns from a complex adaptive system perspective

Jennifer A. Espinosa, Donna F. Davis, James R. Stock et al. · The International Journal of Logistics Management · 2019 · 14 citations

Behavioral Operation Management, Business Case, Business Analytics +27

Rows per page

1–4 of 4