Concepedia

Joanne T. Cao

JT

5

Publications

94

Citations

5

H-Index

2019

Active since

Affiliations

University of Southern Mississippi(Current)

Rowan University

University of Auckland

Joanne T. Cao is an author at University of Southern Mississippi specializing in marketing, consumer research, and management.

Top concepts

Publications per year

2019–2022

5

Publications

5

Brand love: Corroborating evidence across four continents

László Sajtos, Joanne T. Cao, Jennifer A. Espinosa et al. · Journal of Business Research · 2020 · 38 citations

, , +8

Complainers' resource investment and mobilization in digital environments using Conservation of Resources theory

Yean Shan Beh, László Sajtos, Joanne T. Cao · Journal of service management · 2020 · 18 citations

, , +25

Hedonic and utilitarian value: the role of shared responsibility in higher education services

Joanne T. Cao, Jamye Foster, Gallayanee Yaoyuneyong et al. · Journal of Marketing for HIGHER EDUCATION · 2019 · 16 citations

A Tale of Two Cultural Values in Airbnb: Long-Term Orientation and Indulgence

Lacey K. Wallace, Joanne T. Cao, Wei Wang · Tourism Planning & Development · 2022 · 12 citations

Rapid Transitioning to Remote Learning: Shared Responsibility and Coping Strategies

Joanne T. Cao, Brigitte Burgess, Jamye Foster et al. · Journal of Marketing Education · 2021 · 10 citations

Rows per page

1–5 of 5