Concepedia

Lacey K. Wallace

LK

3

Publications

105

Citations

3

H-Index

2021

Active since

Affiliations

University of Southern Mississippi(Current)

Lacey K. Wallace is an author at University of Southern Mississippi specializing in brand equity, interactive marketing, and consumer engagement.

ORCID

Top concepts

Publications per year

2021–2022

3

Publications

3

Brand avatars: impact of social interaction on consumer–brand relationships

Jamye Foster, Melinda A. McLelland, Lacey K. Wallace · Journal of Research in Interactive Marketing · 2021 · 83 citations

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A Tale of Two Cultural Values in Airbnb: Long-Term Orientation and Indulgence

Lacey K. Wallace, Joanne T. Cao, Wei Wang · Tourism Planning & Development · 2022 · 12 citations

Rapid Transitioning to Remote Learning: Shared Responsibility and Coping Strategies

Joanne T. Cao, Brigitte Burgess, Jamye Foster et al. · Journal of Marketing Education · 2021 · 10 citations

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